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Air (2023)

Discover the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and culture with the Air Jordan brand.

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5 Comments

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Jim Slotek 03 Apr 2023

Air is enjoyable, engaging, sprinkled with some of the ‘80s sprightlier hits (including Sister Christian and Money for Nothing), and good for some laughs.

SoulWarfare 07 Jul 2023

Air tells the true story of the origin of the shoe, Air Jordans. This sounds boring on paper but the witty and fun script by Alex Convery (in his writing debut!) keeps the movie from ever being dull. The cast also gives a funny and lively performance while also having great chemistry. Special mention to Viola Davis as Michael's Mother who gives a very strong performance. The movie does feel like a glorified ad for Nike though and none of the characters have real character arcs or development. It also makes a weird choice of not showing Michael's face which is more distracting than anything else. Overall, it's a very entertaining biographical sports drama film. It made a movie about budgets and spending somehow the most interesting film ever. Missed opportunity to call this film a 4 letter word though. If you watch the movie, you know what I mean.

Heywoody 16 Jun 2023

This is an amazingly uninspired, drab, bland, telling of this story. It feels like a puff piece mixed with after school special level of writing. The end has a title card saying that Phil Knight has "given 2 billion to charity".... lolololol Was that part of the deal to get the rights??? Give me a break. This was a 30 min episode turned into a 2 hour movie where no one has a character arc, and everyone is boring but Michael Jordan's mom, who is barely in it. The acting was just so boring too.

Jack Hamilton 06 Apr 2023

It’s the sort of concept that could lend itself to disaster if handled poorly, so it’s a credit to everyone involved that Air is thoroughly entertaining, even if it never really maximizes its alluring potential. By the end it feels like Affleck’s movie has settled for a pull-up jumper rather than attacking the rim—a reasonable decision, but probably not one Michael Jordan would make.

Dubeau 22 Jul 2023

Air was interesting to watch. The story isn't really, all about Nike. It's more about the historical value of the deal. You also get some of the emotions inside Nike, about their personals situations. But overall, I liked the history side of things. The acting is superb. The music is appropriate and well chosen. They hide M. Jordan actor during that movie. I found it amusing and somewhat justified. And yes, this talk about Nike and, I am pretty sure Adidas and Converse weren't depicted favourably. You can certainly view this movie like a giant ad, but I don't think that peoples are that gullible and naive. I give it 75%. Good historical movie.