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White Hot: The Rise & Fall of Abercrombie & Fitch Full Movie

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White Hot: The Rise & Fall of Abercrombie & Fitch (2022)

All the cool kids were wearing it. This documentary explores A&F's pop culture reign in the late '90s and early 2000s and how it thrived on exclusion.

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5 Comments

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Ben Kenigsberg 20 Apr 2022

While the movie provides encouraging evidence of how much societal sensibilities have changed, it is fundamentally dressing up well-worn material.

Lex Briscuso 20 Apr 2022

The movie is a worthy examination of the culture surrounding Abercrombie and why it became so toxic—and how we followed suit—but it could’ve been a slightly more rounded-out story had it focused on all elements of the company’s biases.

Nikki Baughan 15 Apr 2022

It is a fascinating, horrifying story and Klayman eschews any tricks or gimmicks — bar some lively collage animation — to allow this explosive narrative to evolve through the eye-opening experiences of those who lived it.

Christian Gallichio 18 Apr 2022

When the film drifts into the larger discourse of Abercrombie’s fall, it favors simplistic answers — namely the democratization of social media — over a more critical interrogation of why Abercrombie fell, and how they are still trying to claw their way back to relevancy.

Acrofilo 23 Apr 2022

Just a series of interviews that uncover mostly nothing about the company led by closeted-homosexual Mike Jeffreys. A very limited documentary that holds nothing when compared to other recent corporation failure documentaries such as The Inventor (about Theranos) and WeWork: The Making and Breaking of a 47 Billion Unicorn. These, in turn, are also far surpassed by their dramatized counterparts The Dropout and WeCrashed. Basically, don't waste your precious time looking for insights or entertainment in White Hot.