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Pink Ribbons, Inc. Full Movie

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Pink Ribbons, Inc. (2011)

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Provider
- Watch The Full Movie
Year
- 2011
Language
- English
Duration
- 97 mins
Director
- Léa Pool
Starring
Genres
- Documentary
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5 Comments

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Janis S 16 Jan 2014

Excellent! It features one of my favourite things.....the utter destruction of commonly-held myths. The truths revealed are heart-breaking and anger-inducing. The interviews are varied and good. The edit is very good. Even for someone like me who is very wary (and skeptical) of charities, there is a lot to learn about. And it reveals questions not just about corporate charity but the greater world around it.

Stanley C 22 Oct 2012

I've felt like the fool saying, "The Emperor doesn't have any clothes on!" for years., while good friends spent the weekend walking. My thought was they were helping someone in Dallas get a new chandelier for their multi-million dollar home. Those "foundation" salaries were $600,000 a year for the top 10 execs. One county in Georgia was raising the most money for pink when it was discovered there were no services for women, ie wigs, prosthetics, etc. in that county. Best marketing ploy this century! Thank you for making this movie.

Brent Simon 03 Jun 2012

An interesting documentary that rather criminally buries its lede, Lea Pool's film never tames her unwieldy collection of thought-provoking opinions into a cohesive entity grander than the sum of its disparate parts.

Alexander Z 21 Sep 2014

The documentary raises great questions on corporate greed, how we frame support for cancer patients, and somewhat delves into carcinogenic factors, but the agenda and broad generalizations are a real turnoff. What particularly annoyed me was the complete disregard of the actual progress that has been made on breast cancer. This documentary would have you believe that we're scientifically still at square one compared to a hundred years ago and that we know nothing about breast cancer. The overarching theme is that the pink ribbon campaign has done nothing, and all that money that has actually been put into studies has amounted to squat. That is blatantly false. Is a lot of that money wasted? Yes. Do companies enter the breast cancer business and pocket most of the money? Yes. However, to use this message to invalidate actual scientific research is completely dishonest and fraudulent, turning this into an emotionally charged misinformation fest. Bottom line: If they want to show the problems of breast cancer discourse in today's society, they can't spread lies as well.

Miles Bowe 19 Jun 2012

Pink Ribbons, Inc. is a valuable eye-opener about an important movement that has become distressingly commodified.